Did you ever hope there was a method to fine-tune or evaluate the performance of your website based on the real experiences of all your website visitors?
Here are some concerns you should be addressing:
- What amount of your key web content do you believe gets read by visitors?
- Which parts and pages are your website visitors actually looking at?
- Where do their eyes initially start on a webpage, and where do they pause or finish?
- What do your website visitors notice but fail to act on? Would it be rewarding to determine if you could?
- What don’t your website visitors engage in because they never see it?
All of these are intriguing concerns that you may wish to investigate. These and other similar questions can now be addressed.
Consider some of these ideas:
- Would it be beneficial to be able to graphically quantify how proficiently you develop and publish articles?
- Would it be beneficial to be able to examine your work and determine exactly what others are looking at?
- When do people quit scrolling through a page to read it?
It is feasible to measure all of these factors and more using a heat mapping approach. Examining how individuals read the news is an excellent test case. Eye movement tracking and website heatmaps can capture just how their eyes wander over the headlines, where their attention ceases, what hyperlinks they observe, which links they don’t notice, which links they decide to act on, and much more.
Here is an excellent article by Iowa State University that looks at a study which reveals where people look during Zoom, Webex virtual meetings. Among other results, the study showed that during interactive video meetings, participants spent one third of the time looking at something other than the computer screen.
Here is an article that explains what website heatmaps are and how they are a visual representation of how visitors interact with each element on your website. It demonstrates which parts or pages of the website receive the most clicks and keeps your visitors’ interest.
Here is a video of actual eye tracking works. Fascinating to watch!
Are you interested in having your website measured and analyzed using eye movement and eye tracking heatmaps. You can find tools and services that offer valuable insights into user behavior by visualizing where visitors focus their attention. These heatmaps gather and present data on the areas of a webpage that attract the most gaze or engagement.
